INDUSTRY: Holistic Health & Self-care
WHAT I DID: Brand Identity, Packaging Design
CONCEPT:
“Prana” seeks to establish a meaningful presence in the home fragrance industry, where mass-produced scents often lack cultural depth and spiritual resonance. Rooted in my Pakistani heritage and personal spirituality, the brand explores three distinct states of being, Radiate, Awaken, and Balance, through a curated line of incense, candles, and handcrafted holders.
Each product is designed to embody one of these energies, guiding the user through moments of clarity, renewal, and harmony. The challenge was to translate an abstract concept—prana, the breath of life—into tangible, sensorial experiences. The goal was to create a brand identity that honors ancestral roots while inviting users into intentional, meditative rituals.
