INDUSTRY: Beverage, Luxury Goods
WHAT I DID: Packaging Design, Logo, Illustration
CONCEPT:
As a wine lover and designer, I wanted to communicate quality, personality, and price point. I created a three-tier wine label series that expresses a clear identity for each bottle.
Rain or Shine ($10) is warm and approachable, made for casual moments. Its dreamy scene and playful tagline bring joy to an affordable option.
VIPER ($25) channels its confidence and edge through American traditional tattoo art, appealing to a bolder, edgier audience.
Metamorphosis ($60) is elegant, moody, and dare I say demure? Featuring a gold foil butterfly in a dark place to reflect transformation and luxury.
Each label uses color, illustration, and typography to embody its unique spirit, and reflect it's market positioning.
LABEL gallery
